B2B self-serve character illustrations

Businesses can offer OTT subscriptions directly from their platform, enhancing their offerings with exclusive plans.

01

Objective

I created character illustrations for video tutorial thumbnails, aligning them with titles to effectively communicate key concepts and features of the B2B platform to partners.

02

Research

In my research, I extensively studied vector-based character illustrations to understand prevalent styles and trends on the web, also exploring various anatomical poses to incorporate into my designs.

03

Concept development

I opted for faceless illustrations for broad relatability and used simple line-based designs in black, white, and the platform's primary color, purple. Expressions were conveyed through mouth and limb movements, ensuring legibility at varying sizes for effective thumbnail use.

04

Result

The illustrations served as a visual guide for businesses, offering a preview of the video content before playback. In an era where attention spans for text are shortening, visuals proved invaluable for quickly conveying information, making them an essential tool for user engagement.

Businesses are gathering, so let's join the party! Let's connect :)

Businesses are gathering, so let's join the party! Let's connect :)

Businesses are gathering, so let's join the party! Let's connect :)