ILT20 Cricket League branding

The International League T20 (ILT20) is a professional Twenty20 cricket league held in the United Arab Emirates. Zee Enterprises Entertainment holds the media and design rights for the league from 2023 to 2032

01

Objective

My main goal was to enhance the ILT20 league for fans, creating visual assets like illustrations, stickers, and logo stickers to elevate its appearance and brand

02

Research

In my research, I examined visuals from top cricket leagues and other sports, sought inspiration from creative websites, and utilized AI-powered platforms to craft a unique visual identity for the ILT20 league, reflecting industry trends.

03

Concept development

The project's initial phase centered on defining a cohesive 3D design style with flat elements for illustrations, followed by detailed pencil sketching to create recognizable reaction stickers, illustrations, and logo stickers.

Careful color selection aimed to match the platform's design and enhance the user experience with associations of celebrations and victory

The project's initial phase centered on defining a cohesive 3D design style with flat elements for illustrations, followed by detailed pencil sketching to create recognizable reaction stickers, illustrations, and logos stickers.

Careful color selection aimed to match the platform's design and enhance the user experience with associations of celebrations and victory

04

Result

We developed a platform that enhanced the cricket viewing experience and attracted a significantly larger global audience

I can chatter about sports anytime. Hit me up!!

I can chatter about sports anytime. Hit me up!!

I can chatter about sports anytime. Hit me up!!