Home page language rail typography

This OTT platform offers popular regional content like Kannada, Telugu, Tamil, Malayalam, and Oriya, which is highly valued by viewers in those regions, sometimes even more than Hindi content.

Existing UI
Existing UI
Existing UI

01

Objective

As a visual designer, I collaborated with my team on Kannada, Tamil, and Telugu languages, researching and ideating on their first-letter typography for the language rail.

02

Research

In my research, I analyzed Kannada, Tamil, and Telugu posters for typography styles and observed name boards on shops and restaurants to understand letter legibility and real-world typography usage.

03

Concept development

Using my observations, I created multiple iterations for each language, seeking feedback from native speakers to ensure legibility and cultural resonance. Infusing a sense of belongingness and creativity, I aligned designs with teammates' styles.

After narrowing down promising options, we finalized three designs representing each language after reviewing with stakeholders and teammates.

04

Result

The introduction of new typography is expected to significantly enhance the overall visual appeal of the app. By implementing carefully curated typefaces, the user interface will undergo a comprehensive rebranding, resulting in a more modern and sophisticated look and feel.

Let's chat about languages and maybe even teach Siri a thing or two!! What self confidence :')

Let's chat about languages and maybe even teach Siri a thing or two!! What self confidence :')

Let's chat about languages and maybe even teach Siri a thing or two!! What self confidence :')