Group travel planning app UX case study

Another project that sprang to life during my MDes days and enabled me to do in depth research to create a product end to end.

01

Design Brief

Travelling to new places is one of the most rewarding experiences, even more so when you plan it with your friends.

You and your friends are planning a long vacation trip across India. Create a shared experience where you all can plan itinerary, document relevant trip items and allocate bills & budgeting. Think of what more features the experience could accommodate in different user-journeys to aid the experience for travellers and explorers in groups. Consider local & student related unique constraints.

02

Objectives

The main aim of this app is to provide a one stop solution for people travelling in groups for all their travel related needs. The app should also stand empathetic to people from every age group. Based on this, provide the overall thinking and process, detailed wireframes of the end to end flow and a few high-fidelity screens.

03

Thinking and Process

In order to identify the needs and solutions for the app, I will take the Double diamond approach and show the various steps involved in it.

The project's initial phase centered on defining a cohesive 3D design style with flat elements for illustrations, followed by detailed pencil sketching to create recognizable reaction stickers, illustrations, and logos stickers.

Careful color selection aimed to match the platform's design and enhance the user experience with associations of celebrations and victory

04

Competitor Analysis

  • Pros: Users can see a map with all their activitiesand places pinned to it with color coded markers. The app also gives suggestions in form of things-to-do and places to to see.


  • Cons: The UI of the app seems cluttered. Sharing is possible but the others users have to have the app itself to view the content and cant see them on a browser.

  • Pros: The UI is easy to understand. Users can save attractions, things-to-do, restaurants, and more on their trip and then add them to a specific day in their itinerary. They can also add comments if required.


  • Cons: People aren't much aware about it's group travel planning feature. The map is also a bit confusing to understand and there are no option to suggest anything to the users to make their task easier

05

User Personas

06

User's key goals and needs

  • They want a single platform for all trip-related activities with their group, including itinerary planning, discussions, bill allocation, budgeting, location sharing, chatting, and photo sharing.


  • They want a streamlined, hassle-free trip experience with all data in one place, avoiding the need for multiple apps and phone folders.


  • They need a group travel app that suits all generations and professions, from students on a college trip to tech-challenged seniors and locals listing their homes for BnB.

  • They want a single platform for all trip-related activities with their group, including itinerary planning, discussions, bill allocation, budgeting, location sharing, chatting, and photo sharing.


  • They want a streamlined, hassle-free trip experience with all data in one place, avoiding the need for multiple apps and phone folders.


  • They need a group travel app that suits all generations and professions, from students on a college trip to tech-challenged seniors and locals listing their homes for BnB.

  • They want a single platform for all trip-related activities with their group, including itinerary planning, discussions, bill allocation, budgeting, location sharing, chatting, and photo sharing.


  • They want a streamlined, hassle-free trip experience with all data in one place, avoiding the need for multiple apps and phone folders.


  • They need a group travel app that suits all generations and professions, from students on a college trip to tech-challenged seniors and locals listing their homes for BnB.

07

User's major struggles

  • They struggle with planning and sharing trip details due to group members being in different locations and having varying travel preferences.


  • They find it inconvenient to use different apps for various purposes and store everything in phone folders.


  • They find it challenging that not all group trip apps cater to every generation, forcing them to seek multiple solutions instead of one comprehensive app.

  • They struggle with planning and sharing trip details due to group members being in different locations and having varying travel preferences.


  • They find it inconvenient to use different apps for various purposes and store everything in phone folders.


  • They find it challenging that not all group trip apps cater to every generation, forcing them to seek multiple solutions instead of one comprehensive app.

08

User journey mapping

09

The Hook Model

10

Mind Map

Please visit the figjam link for a detailed view and explanation: Group travel planning research figjam

11

Low and High Fidelity screens

12

Result

We have an initial prototype that addresses the original design problem. With future enhancements, we can create the perfect group travel planning app for every generation.

We have Mr. Ambani bringing network in the toughest terrains. Let's use that and connect even while traveling, eh?

We have Mr. Ambani bringing network in the toughest terrains. Let's use that and connect even while traveling, eh?

We have Mr. Ambani bringing network in the toughest terrains. Let's use that and connect even while traveling, eh?