Brandcraft S3: Branding & packaging of a coffee brand

Blend Coffee was a hypothetical coffee brand introduced by Swish as a part of the Brandcraft S3 branding competition.

Visual Design

Branding

Project Overview

Client: Swish, a 10 mins food delivery app (sponsors for Brandcraft S3)
Industry: Foods and Beverages
Timeline: 2 days

Blend Coffee was a hypothetical coffee brand introduced by Swish as a part of the Brandcraft S3 branding competition. This submission got me an interview call with the design team at Swish.

Blend Coffee- The Brief

The brief was to create the branding and packaging of a premium coffee brand called 'Blend' which should be a sub product of the 10 mins food delivery app Swish, that aims to provide an exceptional coffee experience through high quality beans and a refined aesthetics. The brand identity was required to be minimalist, clean and premium yet a mix of modern and artisanal aesthetics.

How did I make a whole new world of branding and packaging out of it? Let's dive in and see.